Jongmin Park, Ph.D. Assistant Professor, School of Journalism & Mass Communication, Kyung Hee Univ., Seoul, Korea    jongmin@khu.ac.kr

        Advertising Copy and Layout
      By Jongmin Park, Fall 1996
 

        Table of Contents

        Resume
        Why Advertising?
        Self ad #1
        Self ad #2 (first side)
        Self ad #2 (back side)

        Campaign #1 Stir Crazy Popcorn Popper
        Key visual & Themeline
        Creative Work Plan
        Print ad # 1
        Print ad # 2
        Radio ad
        TV ad

        Campaign #2 Kellogg's Pop-Tarts Crunch Cereal
        Key visual & Themeline
        Creative Work Plan
        Print ad # 1
        Print ad # 2
        Radio ad
        TV ad