Jongmin Park,  Ph.D., Assistant Professor, School of Journalism & Mass Communication, Kyung Hee Univ., Seoul, Korea

PUBLICATIONS (JOURNALS)

Jaejin Park, Jongmin Park, and Jung Gyo Lee, “Media Characteristics and Uses and Gratifications of Television, the Internet, and the Cellular Phone,”

Published at Sungkok Journalism Review, Vol. 12, 2002.

 

Jongmin Park, "Discrepancy between Korean Government and Corporate Practitioners Regarding Professional Standards in Public Relations: A Co-orientation Approach."

In press at Journal of Public Relations Research, Vol.15, No.3, 2003.

 

Jongmin Park, "Hong Bo and PR in the Korean Newspapers."

Published at Public Relations Review, Vol.27, No.4, Winter, 2001.

 

Kihan Kim and Jongmin Park, “Kicking off the New Millennium: News Frame Analysis on Korea and Japan’s Co-Hosting of World Cup 2002.”

Published at Sungkok Journalism Review, Vol. 11, 2001.

 

Jongmin Park, Lisa Lyon, and Glen Cameron, "Does Reputation Management Reap Rewards? A Path Analysis of Corporate Reputation Advertising’s Impacts on Brand Attitudes and Purchase Decisions."

Published at Web Journal of Mass Communication Research, Vol. 4:1, 2001.

 

Jaeyung Park and Jongmin Park, "Covering the Starr Report: Two Korean Newspapers made Opposite Ethical Choices--How and Why?"
In press at Newspaper Research Journal, Fall 2000.

Jongmin Park and Sungwook Shim, "The Presidential Candidates in Political Cartoons: A Reflection of Cultural Differences between the United States and Korea."
Published at International Journal of Comic Arts, Fall, 2000.

Jongmin Park, Sungwook Shim, and Fritz Cropp, “Korean Practitioners’ Standards of Professional Performance in Public Relations: A Q-study.”
Published at Business Research Yearbook, the 12th Annual Meeting of The International Academy of Business Disciplines, Las Vegas, Nevada, March 30-April 2, 2000.

Jongmin Park and Sungwook Shim, "Presidential Candidates’ Image in Newspaper Cartoons: Can Culture Make a Difference?"
Published at Sungkok Journalism Review, Vol. 9/10, Fall 1999.

Jaeyung Park and Jongmin Park, "The Starr Report: Publish or protect?”
Published at Media Ethics, Vol.11, Number1, Fall 1999.

 

PUBLICATIONS (PROCEEDINGS)

Jongmin Park and Fritz Cropp, "Journalistic Criteria for Ethical Reporting,"
Published at the proceedings of 14th Annual Conference of for the Scientific Study of Subjectivity, Seoul, Korea, November, 1998.

 

Jaejin Park and Jongmin Park, "The Optimal Advertising Level for the Category of Household Goods."

Published at the proceedings of the American Academy of Advertising Special 2001 Asia-Pacific Conference, Kisarazu, Chiba, Japan, May 29-June 1, 2001.

 

Michael Weigold, Sungwook Shim, and Jongmin Park, "Risky Product Ads in Asia: The EPQ as a Moderator of Korean Assessments of Risky Product Marketing."

Published at the proceedings of the American Academy of Advertising Special 2001 Asia-Pacific Conference, Kisarazu, Chiba, Japan, May 29-June 1, 2001.

 

Jongmin Park, "Causal Attribution Linkages of Commercial Internet Users."

Published at the proceedings of the Annual Conference of American Academy of Advertising, Salt Lake City, Utah, March 29- April 1, 2001.

 

국내문헌

 

박종민, 김혜원, "허튼(Hutton)의 PR 모델에 비추어 본 조직의 홍보 실무: 부산광역시청과 부산은행의 사례 연구를 중심으로."

홍보학연구, 제6-2호, 2002년, 한국홍보학회.

 

박종민, "한국 홍보 실무자들의 전문성 기준 연구: 정부와 기업 홍보 실무자의 상호 지향성 중심으로."

한국언론학보, 제45권 3호, 한국언론학회.

 

박종민, 오종환, "인터넷과 TV의 매체 속성과 이용 동기에 관한 수용자 연구."

언론과학연구, 제1권 1호, 2001년, 지방언론학회 연합회.

 

박종민, "조작 광고의 수사적, 윤리적 그리고 논리적 허용 기준에 관한 고찰."

광고학연구, 제12권 1호, 2001년 봄호, 한국광고학회.  

 

박병원, 박종민, "마케팅 커뮤니케이션 수단으로서의 인터넷 채널에 대한 기업 실무자들의 인식 연구."

한국방송학보, 제15-1호, 2001, 한국방송학회.

                        

박종민, 박종인, 심성욱, "한국 홍보 실무자들의 업무 전문성 기준에 관한 고찰: Q-방법론적 연구."

홍보학연구, 제5호, 2001년, 한국홍보학회.

 

박종민,"'홍보'와 'PR' 단어의 의미 차이: 3개 전국 일간지 내용 분석."   

한국언론학보, 제45권 2호, 한국언론학회.

 

박종민, "상업적 웹 사용자들의 자기 편견 성향과 성과-귀인-기대 관계에 관한 연구."

광고연구, 제50호, 20001년 봄호, 한국방송광고공사.

 

박종민, 심성욱, "휴대폰 광고의 경고 문구에 대한 효과 연구."

광고학연구, 제11권 4호, 2000년 겨울호, 한국광고학회.

 

박종민, "구매결정에 미치는 소비자의 브랜드, 브랜드광고 그리고 기업명성광고에 대한 태도의 통로분석 연구."

광고연구, 제49호, 2000년 겨울호, 한국방송광고공사.

 

박종민, "한국 홍보 전문가들의 업무 전문성 기준에 관한 고찰."

밀레니엄(홍보전문잡지), 제13호, 2000년 10-11월호, 서강엔터프라이즈.

 

박종민, "미국 PR 역사에 관한 여러 관점들의 이해(피어슨의 구분을 중심으로)."

한국광고학보, 제2권 2호, 2000년 가을호, 한국광고교육학회.

 

박종민, 원상, "현대 중국 광고 관리의 현황과 문제점: 1995년 이후 중화인민공화국 광고법의 적용사례를 중심으로."

광고학연구, 제11권 3호, 2000년 가을호, 한국광고학회.

 

박종민, "한국 일간지에 나타난 "홍보" 단어의 의미."

광고연구, 제48호, 2000년 가을호, 한국방송광고공사.

 

박종민, 윤도일, 박병원, "다국적 상품 웹 페이지의 표준화 정도에 관한 연구."

광고학연구, 제11권 2호, 2000년 여름호, 한국광고학회.

 

박종민, "케이블 TV 프로그램 심의기준과 기구에 관한 시청자 인식 연구(The Audiences' Attitudes to the Censorship of the Cable TV Programs in Korea)."

한국통신 정보통신 우수논문 모음집, 1995년 가을, 제4회 한국통신 주최 정보통신 우수 논문 현상 모집(금상수상).

 

저서

원우현, 박종민,  여론홍보론 (법문사).

 

공저(박종민 외 14), PR 캠페인론 (한울아카데미).

 

공저(박종민 외 11), 인터넷 커뮤니케이션 (박영사).

 

 

 

REFERED CONFERENCE PRESENTATIONS

 

Kihan Kim, Jongmin Park, "Athlete Endorsements in Advertising: Effects of Celebrity Endorsement, Sponsorship and Ethnicity of Endorser,"

Presented at the Annual Conference of Association for Education in Journalism and Mass Communication, Miami Beach, USA, August 7-10, 2002.

 

Jae-Hwa Shin, Jongmin Park, and Glen Cameron, "Contingent Variability to Challenge Generic Public Relations: Public Relations Practice in Korea,

Presented at 52nd annual conference of the ICA, Seoul, Korea, July5-19, 2002.

 

Jongmin Park, “Korean Public Relations Practitioners’ Discrepancy Regarding Professional Standards: Cultural Perspectives,”

Presented at 52nd annual conference of the ICA, Seoul, Korea, July5-19, 2002.

 

Woo Hyun Won, Jongmin Park, “Korean Professionals’ Pluralistic Ignorance in Deciding Public Service Advertisement Issues,”

Presented at 52nd annual conference of the ICA, Seoul, Korea, July5-19, 2002.

 

Jongmin Park, Jae-Hwa Shin, and Jaejin Park, “Internet Channels for Effective Integrated Marketing Communication with Stakeholders: Survey of Korean Corporate Practitioners’ Perspective,”

Presented at 52nd annual conference of the ICA, Seoul, Korea, July5-19, 2002.

 

Jaejin Park, Jongmin Park, and Jung Gyo Lee, “Media Characteristics and Uses and Gratifications of Television, the Internet, and the Cellular Phone,”

Presented at 52nd annual conference of the ICA, Seoul, Korea, July5-19, 2002.

 

Jongmin Park, Glen Cameron, and Fritz Cropp, “A National Survey of Professional Standards in Korean Public Relations,”

Presented at 52nd annual conference of the ICA, Seoul, Korea, July5-19, 2002.

 

Jaejin Park, Jongmin Park, and Glen Cameron, “Characteristics of Early and Late Adopters of Organizational Websites: A Discriminative Approach,”

Presented at 52nd annual conference of the ICA, Seoul, Korea, July5-19, 2002.

 

Jongmin Park, "Hong Bo and PR in the Korean Newspapers,"

Top Faculty Research Paper of Public Relations Division at the Annual Conference of Association for Education in Journalism and Mass Communication, Washington, DC, USA, August, 2001.

 

Kihan Kim and Jongmin Park, “Kicking off the New Millennium: News Frame Analysis on Korea and Japan’s Co-Hosting of World Cup 2002.”

Presented at the Annual Conference of Association for Education in Journalism and Mass Communication, Washington, DC, USA, August, 2001.

 

Sungwook Shim and Jongmin Park, "The Effects of Warning Labels on Cellular Phones in Korea."

Presented at the Annual Conference of Association for Education in Journalism and Mass Communication, Washington, DC, USA, August, 2001.

 

Jongmin Park, "Discrepancy between Korean Government and Corporate Practitioners Regarding Professional Standards in Public Relations: A Co-orientation Approach."

Presented at the 51st Annual Conference of the International Communication Association, Washington, DC, USA, May 24-28, 2001

 

Jongmin Park and Sungwook Shim, "Images of “Hong Bo (Public Relations)” in the Korean Newspapers."

Presented at the 51st Annual Conference of the International Communication Association, Washington, DC, USA, May 24-28, 2001

 

Jaejin Park and Jongmin Park, "The Optimal Advertising Level for the Category of Household Goods."

Presented at the American Academy of Advertising Special 2001 Asia-Pacific Conference, Kisarazu, Chiba, Japan, May 29-June 1, 2001.

 

Michael Weigold, Sungwook Shim, and Jongmin Park, "Risky Product Ads in Asia: The EPQ as a Moderator of Korean Assessments of Risky Product Marketing."

Presented at the American Academy of Advertising Special 2001 Asia-Pacific Conference, Kisarazu, Chiba, Japan, May 29-June 1, 2001.

 

Jongmin Park, "Causal Attribution Linkages of Commercial Internet Users."

Presented at the Annual Conference of American Academy of Advertising, Salt Lake City, Utah, March 29- April 1, 2001.

 

Jongmin Park, " Speculating Pathos, Ethos, and Logos in Manipulative Advertising."

Presented at the National Communication Association’s 86th Annual Convention, Seattle, November 9-12, 2000.

 

Doyle Yoon, Cynthia Frisby and Jongmin Park. "Make it One! Study on the Standardization of Commercial Web Sites."

Presented at the Global Fusion 2000 Conference, Co-endorsed by AEJMC * BEA * ICA, St. Louis, Missouri, October 13-15, 2000.

 

Jongmin Park, " Examining Pathos, Ethos, and Logos in Magazine Advertising."

Presented at the Annual Conference of Association for Education in Journalism and Mass Communication, Phoenix, AZ, August 2000.

 

Jongmin Park, “Self-Serving Bias and Performance -Attribution - Expectancy Estimate Linkages of Commercial Web Surfers.”
Presented at the 50th Annual Conference of International Communication Association, Acapulco, Mexico, June 2000.

Jongmin Park, Glen Cameron, and Fritz Cropp, “Developing Standards of Professional Performance in Public Relations: Korean Practitioners’ Perception.”
Presented at the 50th Annual Conference of International Communication Association, Acapulco, Mexico, June 2000.

Jongmin Park, Sungwook Shim, and Fritz Cropp, “Korean Practitioners’ Standards of Professional Performance in Public Relations: A Q-study.”
Presented at the 12th Annual Meeting of The International Academy of Business Disciplines, Las Vegas, Nevada, March 30-April 2, 2000.

Jongmin Park, Sungwook Shim, and Fritz Cropp, “Korean Practitioners’ Standards of Professional Performance in Public Relations.”
Presented at the 15th Annual Conference of for the Scientific Study of Subjectivity, Columbia, MO, September 1999.

Jongmin Park and Sungwook Shim, "The Presidential Candidates in Political Cartoons: A Reflection of Cultural Differences between the United States and Korea."
Presented at the Annual Conference of Association for Education in Journalism and Mass Communication, New Orleans, LA, August 1999.

Jongmin Park, Lisa Lyon, and Glen Cameron, "Does Reputation Management Reap Rewards? A Path Analysis of Corporate Reputation Advertising’s Impacts on Brand Attitudes and Purchase Decisions."
Presented at the Annual Conference of Association for Education in Journalism and Mass Communication, New Orleans, LA, August 1999.

Doyle Yoon and Jongmin Park, "Degree of Standardization of Product Web Pages."
Presented at the Annual Conference of Association for Education in Journalism and Mass Communication, New Orleans, LA, August 1999.

Jongmin Park, "Causual Attributions and Expectancy Estimates of Commercial Web Surfers."
Presented at the 49th Annual Conference of International Communication Association, San Francisco, CA, May 1999.

Jaeyung Park and Jongmin Park, "Covering the Starr Report: Two Korean Newspapers made Opposite Ethical Choices--How and Why?"
Presented at the 49th Annual Conference of International Communication Association, San Francisco, CA, May 1999.

Jongmin Park and Fritz Cropp, "Journalistic Criteria for Ethical Reporting."
Presented at the 14th Annual Conference of for the Scientific Study of Subjectivity, Seoul, Korea, November, 1998.

 

박종민, "한국 홍보 실무자들의 전문성 기준 연구: 정부 홍보 실무자와 기업 홍보 실무자의 상호 지향성 중심으로."

한국방송학회 2001년 봄철 정기학술대회 발표논문.

 

박종민, "휴대폰 광고의 경고 문구에 대한 효과 연구."

한국광고학회 2000년 제2차 특별연구세미나 발표논문.

 

박종민, "광고의 윤리적 허용성과 컨슈머리즘."

한국광고교육학회 2000 추계특별세미나 발표논문.

 

박종민, 박종인, 심성욱, "한국 홍보 전문가들의 홍보업무 전문성 기준에 관한 연구."

한국홍보학회 2000년 가을철 정기학술회의 발표논문.

 

박종민, 박병원, "국제적 브랜드의 웹사이트 표준화 연구."

부경언론학회 2000년 정기학술회의 발표논문.

 

PAPERS IN PROGRESS

Hun Shik Kim and Jongmin Park, "National Interest and Air Disaster Reporting: The U.S. and Korean Media's Framing of the Crash of the Korean Air  801."

Sungwook Shim, Jongmin Park, and Teresa Langsam, "Strategies of Selectivity: A Visual Comparison of Gender-Oriented Magazines."
 

THESIS AND DISSERTATION

Jongmin Park, "Causual Attributions and Expectancy Estimates of Commercial Web Surfers." Dissertation for the graduate school of Journalism, the university of Missouri-Columbia, 1999. 

Jongmin Park, "The Elaboration Likelihood Model versus the Combined Effects Model: Central versus peripheral processing through attitude toward the brand, attitude toward the brand ad and attitude toward the corporate image ad." A M.A. thesis for the Graduate School of Journalism, the University of Missouri-Columbia,1997.

Jongmin Park, "The Audiences' Attitudes to the Censorship of the Cable TV Programs in Korea." A M.A. thesis for the Graduate School of Journalism & Mass Communication, Korea University, 1994.